Strategic Internal Communication
Referent:innen
Internal communication is a key success factor for smooth cooperation within and between organizations. This two-day internal communications seminar is designed to enhance your understanding of the role of internal communication in organizations and to develop your skills in creating effective communication strategies.
Through interactive discussions, practical exercises, and scenario-based group work, you will learn to identify key stakeholders, build trust and alignment, manage and analyze the ethical and privacy considerations, and apply immersive communication (new audience-centric communication theory) techniques to drive organizational success.
This engaging and interactive seminar will equip participants with the knowledge and skills necessary to create impactful communication strategies and build strong relationships with stakeholders.
Termine
Preis
Ihre Referent:innen
Prof. Dr. Adi erwarb ihren Doktortitel an der University of the West of Scotland. In ihrer Doktorarbeit, einer Frameanalyse, beschäftigte sie sich mit medialen Diskursen über China, die Olympischen Spiele und Menschenrechte während der Olympischen Sommerspiele in Beijing 2008. Vor ihrer Lehrtätigkeit an der Quadriga Hochschule Berlin hat sie in den USA (als Fulbright-Stipendiatin), in Belgien, Bahrain, Thailand und Großbritannien studiert, gearbeitet und gelebt. Zudem unternahm sie Reisen in viele weitere Länder. Bereits seit 2015 ist Prof. Dr. Ana Adi Vorsitzende der Digital Communication Awards in Berlin und seit 2018 Mitglied der Institute for Public Relations Measurement Commission.
An der Quadriga Hochschule ist sie seit 2022 als Vizepräsidentin für die Bereiche Lehre sowie (internationale) Kooperationen verantwortlich.
Monique Zytnik is an award-winning, global internal communication leader based in Berlin, Germany. She’s worked internationally, presented on best-practice communication at world conferences, and guest lectured at universities. Her campaigns have been recognized by Gartner, Mumbrella CommsCon, and the Digital Communication Awards. She regularly shares her knowledge through communication industry publications and podcasts, drawing on her in-house and consultancy work with organizations including SBS Radio Australia, The Australian Taxation Office, ANZ Bank, DHL Group, Adjust GmbH, and LEGO Foundation. She has a Masters in Communication (PR) from RMIT University, Australia.
Programm
Scenario training, Foundational Internal Communication & Model networks
- Scenario training for complex decision making through playing the “Corporate Snakes & Career Ladders” Game
- Foundational Internal Communication Overview
– Listening & measurements
– Tools
– Communication concepts
– Best practice
– Discuss barriers & proposed solutions - Networks and Communities in IC Practice
– Engaging with communities and networks
– Profiling stakeholders & target audience
– Scenario and groupwork
Immersive Communication, Stakeholder Management & Leadership Communication
An wen sich das Seminar "Strategic Internal Communication" richtet:
Target group
This seminar is aimed for communication and HR managers from companies, associations, public authorities and non-profit organizations who have 1-2 year experience in internal corporate communications and would like to gain an overview of the topic of internal communications. As the seminar is held in English, a level of proficiency in English is expected.
- Theory
- Case studies
- Practical experience
- Group work
- Interactive modules
Vorteile unserer Seminare im Überblick
Ihr Abschluss
Die depak — seit mehr als 20 Jahren Ihr Partner für professionelle Weiterbildung
Unser Kursangebot deckt alle Disziplinen zeitgemäßen Kommunikationsmanagements ab und stärkt Ihre Kompetenzen zielgenau in den Bereichen, die für Sie besonders relevant sind.
Anmeldung
Die Inhouse-Schulungen der depak
- maßgeschneiderte Inhalte nach Ihrem Bedarf
- flexibel am Ort Ihrer Wahl – auch digital
- Ersparnis schon ab 5 Teilnehmer:innen